The Ima Flit is a flat-sided minnow lure designed with a wider back and forward-pointing skinnier bill compared to other jerk baits. The angle of the sides is built to reflect light downward, in the direction in which a strike will most likely occur, while the triangular internal chamber system maximizes sound with high bitch bbs that rattle consistently- overall creating a natural baitfish appeal such as a herring or threadfin shad.