The Flanjer is a modern jerkbait that uniquely blends two seemingly contradictory actions:

Sharp, angular darting with rolling action

A subtle body shiver when paused

Its sharp, side-to-side darts with built-in roll minimize forward movement, making it especially effective in cold water conditions or when the strike zone is small.

The seductive, twisting body roll enhances both color transitions and flashing, and the trembling quiver upon stopping acts as the final trigger to entice strikes.

Despite featuring a fixed-weight design for optimal action from the first twitch, Flanjer offers excellent castability, making it easy to hit tight target zones—creating more bite opportunities.

Sound has also been carefully tuned. The bait emits a soft, ticking “Woofer” sound during jerks—subtle enough not to spook pressured bass but noticeable enough to alert fish holding in deeper ranges or cover.

Flanjer is a jerkbait designed for today’s highly pressured waters, loaded with features to get results where others fail.

 ■ Body

Balanced for castability and bite attraction.

The natural-shaped body features a slightly tall, flat-sided profile, maximizing color shifts and flashing for added visual appeal.

 ■ Lip

Slightly longer relative to the body, allowing the lure to quickly dive into the strike zone.

Enables a seductive darting action with strong water displacement, all while keeping travel distance minimal.

 ■ Weights

Belly Weight: Fixed, low center of gravity for optimal action from the first jerk and a shivering stop.

 Head Weight Ball: Moves gently inside the internal chamber, producing a soft ticking sound without triggering alarm in cautious bass.

 ■ Hooks

Equipped with three treble hooks to reliably hook short-strike bites and improve landing rate once the fish is on.